Customer Service: Making Customers Raving Fans

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Event Details

Successful organizations have one common central focus and that is CUSTOMERS.  However, when all is said and done, goods are not sold!  Products and services are bought. Today’s attention to the customer service needs improvement. This interactive session will explore techniques to making customers raving fans. Strategies for building customer relationships, developing trust and creating value for the customer will be shared with participants, generating plans of action to deliver customer service and developing customer relationships.


  • Learn techniques to make customers Raving Fans
    • Decide what you want to be
    • Discover what the customer wants – it is all about building relationships
      • Growing a business is about growing relationships and creating trust in relationships
    • Deliver customer expectations plus one percent – generating “delighters” in the customer relationship


  • Develop strategies for building customer relationships
  • Learn about creating value for the customer and building on this skill

Appropriate For

Business owners, management teams, supervisors and executives.

You Will Learn

Each participant attending this session will learn:

  • The four-step focus formula
  • Five key questions for measuring customer service performance
  • The essence of attraction
  • The essence of creditability
  • The essence of connection
  • Four attributes for building trust


Purdue Manufacturing Extension Partnership, 8626 E. 116th Street, Suite 200, Fishers, IN 46038-2815, (317) 275-6810

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