Best Practices in Sustainability Marketing

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Event Details

How should you be marketing your products to the fastest growing market of sustainability? Are you promoting within the FTC’s Green Guide rules? Purdue Technical Assistance Program will present an intro to the topic of Sustainability Marketing.

We will discuss why and how your company should be specifically talking about the green aspects of your products, the market growth in this area, and what FTC rules you should know about before making claims about how green your products are. If you aren’t already talking about how sustainable your product is, you will be soon!

Appropriate For

Marketing professionals, members of energy efficiency teams, product design team members

You Will Learn

  • What is Greenwashing
  • Existing Green Guide rules
  • New revisions to Green Guides
  • Market growth potential for sustainability

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