Marketing and Client Development Manager
Mindy oversees the creation and implementation of Purdue MEP's client development and marketing efforts, including branding, communications, marketing materials, newsletters, campaigns, website, press releases and social media. Mindy also manages our Made in Indiana program. She previously served as the Sales Research Project Manager for the Center, and was responsible for administration of the Salesforce CRM, as well as analysis on a variety of sales research trends and data.
Mindy has over ten years of combined experience in marketing, economic development and project management. Prior to her coming to Purdue she served as the Economic Development and Chamber of Commerce Executive Director for a town in Northwest, Iowa. Mindy spent seven years working for two advertising and marketing agencies in Des Moines, IA in senior project management.
Mindy is a graduate of Iowa State University, earning a Bachelor of Arts in Advertising with a focus in Marketing and two minors in Speech Communications and Sociology.
Mindy won the Above and Beyond Award, Office of the Executive Vice President for Research and Partnerships - Purdue University, 2016
Skills & Expertise:
- Economic Development
- Small Business Development
- Business and Community Planning
- Market Research
- Project Management
- Fulfillment and Distribution
- Product Development
- Print and Procurement
- Strategic Planning
- Social Media
- Public Relations
- Website updates and maintenance
- Event Planning
- USDA Revolving Loan Fund Management
- Grant Writing
- Defense Manufacturing Solicitation Analysis and Acquisition Planning
- Press Releases
- Lead Response Marketing