Our business model hasn’t been derived from any business seminar or book; it is simply our common sense approach of giving the customer what they want, when they want it. Since we are hot rodders, we have a good idea what “it” is. We do the vast majority of our manufacturing in-house: R&D, CAD drawings, prototyping, CNC machining, CNC tube bending, jig welding, shock assembly and dynoing, airspring crimping and burst testing and final assembly. This way, we have control over every aspect of design, quality and delivery, ensuring that our backorder rate is virtually ZERO. ALL of our tech/sales people have air suspension vehicles and have been involved throughout our entire production process.