Associate Director - Statewide Outreach and Partnerships
Ranae is responsible for the development and management of Purdue MEP's partnerships, as well as all outreach efforts to engage and educate organizations throughout the state. She holds responsibility for overseeing the Center's workforce development initiatives, peer group and ExporTech services, marketing efforts, sales support, events, and open enrollment. Ranae also handles legislative relations for Purdue MEP.
Ranae has over 15 years of experience in the area of marketing and business development, previously serving as a Business Development Director for a large regional law firm. In that role, she was responsible for directing and executing marketing activities to connect the firm to businesses in Indiana and the surrounding region. In addition, Ranae worked closely with firm leadership to create and implement annual strategic plans that focused on client expansion and development through marketing efforts and client intelligence.
Prior to the law firm, Ranae gained traditional marketing experience at a full-service marketing agency focused on promotion, lead development, branding and communications for small to medium-sized manufacturers.
Ranae is a graduate of Purdue University, earning a Bachelor of Science degree with distinction in Management in 2001. She has completed the NIST MEP Emerging Leaders program, as well as Leadership Indianapolis' Opportunity Indianapolis.
Skills & Expertise:
- Business Development
- Business Planning
- Competitive Intelligence
- Market Research
- Marketing Strategy
- Program Advocacy
- Public Relations
- Social Media